A lobby is the first impression you get of a company… This one was embodied as a huge brand stamp that says:
“This building is us; come inside and be part of our world”.
With this lobby, the intention for the business was to evolve the space without the need of a large investment- this was accomplished with effective yet minimal change.
The striking simplicity and strength of bold color within a large-scale space becomes a complex 3d composition where the letters break into pieces – creating the big company made up of thousands of people but, at the end of the day, all of them collaborate as one.
